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Why Add Video?

More and more websites are now incorporating videos into their content. One of the main reasons is that it helps with SEO. YouTube is now the second biggest search engine next to Google, content in moving images is becoming important to creating a competitive edge.

It’s not just about assisting with SEO it also creates engagement and interaction. A significant number of people prefer to watch videos compare to reading write ups and instructions. Videos are more visually appealing and fun and are sometimes the visitors preferred method of learning, they’d rather watch it than read about the subject. Many companies use video to make their website more interactive creating interest and engaging the individual creating buzz.

Videos are also easy to share on social media creating more awareness online for you as a company. They can be used to form opinions on new products and services enabling them to be showcased in a more realistic setting than in a one dimensional image.

You can also create a vision for the visitor to experience before purchasing, for example a luxury holiday or an adrenalin fuelled activity. As they say a picture paints a thousand words but video takes this saying to a whole different level.

Starting Point Website are always on hand to help you to get your website working the most effectively for you. Simply give us a call on 08000 388 160 or email us on info@startingpointwebsite.com to see how we can help you get ahead of your competition.

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