If you are new to social media it can be a daunting thought when faced with the decision on how to start to build a social online presence when swamped with a plethora of social networking sites. We believe that instead of trying to be on every single one you take a step-by-step approach and suggest that you start with three social media sites.
Apart from YouTube, the most commonly used social media sites in business are Twitter and Facebook. Our tips will help you to create an online presence that will appeal to your target audience, provide engaging content and ultimately build your brand awareness.
- Tweet daily.If you’re not consistently posting content your followers will lose interest.
- Use hashtags to get your posts noticed. But whatever #you #do don’t cram #your #tweets with them. It’s annoying!
- Schedule tweets for evenings and weekendsso you don’t miss out on peak traffic.
- Include imageryin your tweets where possible. People are much more likely to share this kind of content and engage with it.
- Follow other people in your industry and ask them to share your content.
- Pay the favour back – share other people’s content.Just make sure it is relevant and interesting.
- Don’t ignore people who give you positive feedback.Take the time to reply.
- Equally,don’t ignore the negative feedback.Refrain from responding in an argumentative or defensive way. Keep it polite and professional at all times.
- Share ‘personal’ updates about the business,i.e. when you get a new starter or support a charity event. It makes you seem more human and people will respond to that.
- Don’t hard sell.This is very important. People aren’t generally looking to buy on Facebook. Keep it brief.Save the long copy for your blog page on your website.
- Post photos and videosto your timeline. Research suggests these are the most shared types of content.
- Timing is everything.Test different times of day to find out when your ‘friends’ are most active.
- Monitor and respond to comments.Mostly to keep the conversation flowing, but partly to make sure nobody is being abusive to other commenters.
- Post directly to Facebookrather than using a social media management platform like Hootsuite. Facebook’s algorithms favours content published this way.
Hopefully our tips will help you to start to get a presence on social media. There are numerous other social networking sites that may also suit your business i.e. Instagram, Pinterest, LinkedIn and SnapChat. But whichever you decide you choose ensure that you follow good practice, create engaging content and have a consistent presence.
Starting Point Website are always on hand to help you to get your website working the most effectively for you. Simply give us a call on 08000 388 160 or email us on firstname.lastname@example.org to see how we can help you get ahead of your competition.